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NEW YORK Match.com’s new campaign, “Rewind,” aims to break down any lingering stigma of online dating, said Darcy Cameron, client vp, advertising and marketing.
Cameron noted that the previous campaign, “It’s okay to look,” which also featured ads with TV’s Dr. Phil, aimed to break down some viewers’ aversion to online dating. “Rewind” raises the bar by telling stories of couples who found love on Match.com. Three new TV spots (60-, 30- and 15-seconds), titled “Baby,” “Vacation” and “Dating,” feature couples of differing ages in various stages of relationships (one couple just had a baby, another is on vacation, etc.).
The
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