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BOSTON Dating site Match.com has bowed a multimedia push introducing the tagline “It’s okay to look” in ads crafted by independent Hanft Unlimited in New York.
The work essentially relaunches the service and touts Match’s Portrait Toolkit, which allows users to seek advice (from Jay Manuel of America’s Next Top Model) about wardrobe, hair, makeup and other attributes to make their photographs more appealing.
This represents a departure from Match’s recent efforts featuring TV self-help guru Dr.
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