Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Match is set to break its first recruitment campaign targeting nurses and allied healthcare personnel for the Georgia Hospital Association.
The Atlanta agency’s television, radio and print effort represents the GHA’s first multimedia campaign in its 73-year history. Media spending is undisclosed.
Three 30-second TV spots, directed at prospective healthcare workers between 18-49, will begin airing statewide in mid-September.
The print component is scheduled to appear in dailies including the Atlanta Journal-Constitution, Macon Telegraph and Savannah Morning News as well as college newspapers throughout Georgia.
The campaign, tagged “Healthcare.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in