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In a restructuring move, Match has named Sal Kibler president. Kibler succeeds Elizabeth Cogswell Baskin.
Baskin, a co-founder of the Atlanta creative shop, will focus on account planning, a position that will allow her to work at home. Bob Atkinson, director of client services, has left the agency.
Both Atkinson and Baskin have sold their interest to Match founder B.A. Albert.
The personnel moves take place at a time when Match is attempting to shift into a “more aggressive mode,” said Albert.
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