Match Loses Out in Pitch for Newcastle Brown Ale

Scottish & Newcastle Importers Co. has shifted creative and media duties from FFwd to VitroRobertson for its Newcastle Brown Ale.

San Diego’s VitroRobertson won the account following a review that came down to one other finalist, Match in Atlanta, sources said.

“I really wanted this account for Atlanta’s sake as much as ours,” said Match founder and creative director B.A. Albert. “The city has no other beer account, but it’s a category that needs to be here … We have a very youthful market.”

Match has been growing consistently, doubling billings to $20 million in the last year by winning accounts such as Arrow Exterminators, Flowers Industries and the Georgia Hospital Association.