LOS ANGELES Warner Bros. Entertainment has named Gaetano Mastropasqua senior vice president of corporate global promotions and partner relations, the studio said.
Mastropasqua, 41, will direct event and brand strategies from the Burbank, Calif., office and report to Diane Nelson, executive vice president of global brand management.
"Having Gaetano on board to work with the studio's promotions teams and our corporate partners will not only allow us to maximize every appropriate promotional opportunity available, but also help ensure that our marketing efforts deliver an effective, focused and consistent message for our signature properties as well as meaningful value for our partners and their brands," said Nelson.
Mastropasqua was previously president of Equity Marketing. Prior to that, he had been vice president of American Express Travel Related Services.