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NEW YORK — MasterCard International is active on the marketing front as it conducts two separate agency reviews, as well as a compensation audit of lead agency McCann-Erickson.
Two concurrent reviews-one for the client’s promotional business and the other for interactive work-are under way.
Morgan Anderson Consulting in New York is overseeing all three initiatives for the Purchase, N.Y.-based client. Executives at Morgan Anderson referred calls to MasterCard.
Last week, the New York-based consultancy issued RFPs for the interactive review to more than three dozen potential candidates.
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