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ATLANTA Mullen has won the advertising account of MasterCraft boats after a review involving five other agencies, the shop said.
The Interpublic Group shop bested The Martin Agency, Lewis Communications, Arnold, VML and Jigsaw to win the account. The incumbent, Periscope, did not defend.
The Winston-Salem, N.C., office of Mullen will produce consumer and trade print advertising, direct mail, Internet marketing and collateral material for the Vonore, Tenn.-based boat manufacturer. The first work is scheduled to launch this summer and will focus on the Maristar, X-Series and Pro-Star lines of boats in addition to the overall brand.
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