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NEW YORK After eight years of providing “Priceless” moments for consumers, MasterCard International on Sunday will ask viewers of ABC’s Sunday broadcast of the 78th Academy Awards to create their own.
Two new commercials breaking on the Oscars feature the long-running “Priceless” template—the purchase and the price—but leave the product blank. Consumers are asked to fill in the blanks at Priceless.com, a new lifestyle and entertainment Web site launched by the company to provide a “weekly guide to life’s adventures.”
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