Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Creatives and account people are always the ones who get to work on their tans at shoots in California and Florida. But McCann-Erickson recently gave one traffic-department staffer the chance to leave the terminal winter gray of Troy, Mich., and meet Tiger Woods at the shop’s Buick shoot in Orlando, Fla.
The lucky traveler was Lisa Masson, 23, who won the trip in a contest by filling a golf bag full of cardboard golf-course flag markers that revealed the top 10 reasons she should be chosen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in