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After nearly two decades with Bozell and its predecessor shops, MassMutual Financial Group last week moved its $15-20 million corporate account to Lowe Lintas & Partners.
The selection of the New York agency followed a two-month review that included the incumbent and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, both of New York, and Mullen in Wenham, Mass., as finalists.
The assignment includes creative development and media.
“How many chances do you get to work with a 150-year old company with a new age vision?” commented Gary Goldsmith, chairman and chief creative officer of Lowe Lintas.
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