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BOSTON Mullen has unveiled its first work for MassMutual Financial Group since winning the $15 million account in a review two months ago.
The effort breaks next week and supports the Springfield, Mass.-based client’s sponsorship of the U.S. Open Tennis Championships. The tournament begins Aug. 28.
Mullen crafted a trio of TV spots and a print ad developed specifically for the event; a broader brand-building effort for MassMutual will break in the first quarter.
The commercials show kids eagerly awaiting their upcoming tennis matches and an enthusiastic dog who can’t resist the lure of the game and the smell of a freshly opened can of tennis balls.
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