Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Mullen today said it was chosen by MassMutual Financial Group following a review to handle the client’s $15 million advertising account, including creative development, direct response and interactive chores.
The Wenham, Mass.-based Interpublic Group shop’s mediaHub unit picks up MassMutual media planning and buying.
“Mullen demonstrated a thorough understanding of our business and a comprehensive approach to marketing communications across all media and disciplines,” said Jeff Sawyer, MassMutual’s vice president of national advertising and branding, in a statement.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in