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BOSTON The Massachusetts Office of Travel and Tourism has unveiled a campaign from Mullen promising, “One fun thing leads right into the next.”
The Interpublic Group shop in Wenham, Mass., takes pains to avoid the typical scenery-laden category fare, employing odd juxtapositions like kayakers in eateries and golfers at theaters. The goal is to convey the variety and close proximity of Massachusetts’s vacation options.
The effort will run in nearby media markets such as New York, Hartford, Conn.,
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