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BOSTON Mullen today unveils its first work for the Massachusetts Office of Travel and Tourism since winning the account last June following a review.
The inaugural effort from the Interpublic Group-owned shop in Wenham, Mass., employs a new strategy in an effort to coax Bay State visitors to extend their stay and come back again soon. The campaign informs visitors, “With so much to do in Massachusetts, it may be hard to leave.”
A pair of television spots initially rolling out in New York show travelers shopping in Boston’s Back Bay, antiquing at the Brimfield Fair, visiting Fenway Park and going for a dive in the big tank at the New England Aquarium.
“We
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