BOSTON Mascola Advertising has added the $1.5 million account of Stonewater Spas.
The New Haven, Conn., independent is tasked with crafting print-based campaigns to support the client's 21 day spas across the country. Ads are set to launch in the fall. The win is important for the shop because it underscores Mascola's strength in the luxury/lifestyle sector, said shop president Chuck Mascola.
"They understand who we are trying to reach and how we can reach them," said Jennifer Oliva, client director of marketing.
Mascola prevailed in a review over undisclosed shops; there was no incumbent on the account, which is also based in New Haven.