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BOSTON Merkle Direct Marketing will provide support for Ross-Simons catalog business and related sales initiatives.
The Providence, R.I.-based client, which markets jewelry, home decor and other collectibles through the 60 million catalogs it issues annually, tapped the independent agency following a review.
Merkle in Lanham, Md., will work with the client’s in-house creative department to provide database and customer relationship marketing support for the company’s catalogs, interactive projects and in-store materials through its Catalog Retail Services Group.
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