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ATLANTA Trahan Burden & Charles has retained the Maryland Tourism Account, the client said.
Maryland Tourism representative Debbie Cronister confirmed that the state review panel has issued a notification of recommendation naming the Baltimore shop as lead agency.
The five-year incumbent prevailed over Carton Donofrio, Eisner Communications and The Campbell Group, all in Baltimore.
Billings are estimated at $8 million for a three-year contract, down from $11 million.
The state had also issued requests for proposal for the state’s business development advertising, but, according to Cronister, that portion of the account has been eliminated.
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