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CHICAGO E*Trade has named Martin/Williams for creative and media chores on its $35-45 million account, the agency and client have confirmed.
The Minneapolis agency, a unit of the Omnicom Group, won the business after a review that included sibling BBDO in New York; Dentsu’s Colby & Partners in Santa Monica, Calif.; Havas’ McKinney & Silver in Raleigh, N.C.; and Publicis Groupe’s Publicis in New York and Seattle, according to sources.
Select Resources in West Hollywood, Calif., led the review.
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