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ATLANTA The Martin Agency has helped develop a new cable television show and plans to launch an ad campaign to promote its newest client, Speed Channel, the shop said.
The show, Nascar Nation, is scheduled to premiere in February on Speed Channel, a cable network dedicated to motor sports and automotive programming. The network bills the show as the most comprehensive Nascar program on television. It will air four times each week.
The network chose the Interpublic Group shop in Richmond, Va.,
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