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NEW YORK UPS said it would spend about $35 million to launch a new advertising campaign in what the shipping company is calling its biggest marketing push in at least the last half decade.
The effort, “Whiteboard,” via The Martin Agency, an Interpublic Group shop in Richmond, Va., includes TV and print. Support includes an Internet leg, via IQ Interactive, Atlanta.
In the TV spots, a man stands at a board and draws on it with a brown marker to explain the different services UPS offers and how they can be integrated to perform multiple functions for businesses.
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