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The Martin Agency has won a $10-12 million account for a new client that could make some ad agencies very nervous, accord-ing to Martin’s CEO. The client, Admine, is an online marketplace that licenses ad campaigns so clients can shop for work.
“Mediocre agencies should be scared,” said John Adams, Martin’s CEO. “But the idea that a marketplace for advertising work would spring up was inevitable. … Many times there is a great idea that might not be right for one client, but is right for some client somewhere.”
With a soft launch today at www.admine.com,
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