Martin Reminds Public of Oil Heat's Benefits

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ATLANTA The Martin Agency today launches its first broadcast advertising for the National Oilheat Research Alliance.

Martin account supervisor Sydney Norton said the focus of the “White heat” campaign is to reinforce to consumers the advantages of having oil heat as opposed to gas or electric. “This campaign targets current customers, making sure that they understand that oil heat is 99.9 percent clean and 100 percent warm,” said Norton.

The 30-second television spot shows a family in their home being followed and surrounded by a flowing cloud that is referred to by sources at the shop as “white heat.”



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