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NEW YORK-Chalk one up for the little guy. Sources said New York’s Kidvertisers last week topped Arnold Communications of Boston, DiNoto Lee here and The Martin Agency in Richmond, Va., for the estimated $15 million Nickelodeon account.
The creative boutique, with eight full-time employees and about $8 million in billings, has worked with the client on a project basis, handling licensing, Nickelodeon magazine and international marketing. It also has been agency of record for Nick Jr.
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