Martin & Martin Thinks Big in Little Rock

Creates New ‘Power’ Name, Marketing Communications Niche
DALLAS–Martin & Martin begins a market repositioning this week, designed to make the $8 million agency a bigger player in both regional and national markets.
Beginning this Tuesday, the Little Rock, Ark., agency changes its name to Forza (“power” in Italian) and initiates a heavy promotional campaign to identify itself as a marketing communications company. Bright new colors–purple and gold–replace the agency’s previously staid-looking navy logo.
“We’re not a mom-and-pop shop by any means, and the name change reflects that,” said agency principal Tim Martin.
Forza is the smallest of the triumvirate of major players in Little Rock, after $62 million Cranford Johnson Robinson Woods and $25 million Stone & Ward.