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DALLAS The Martin Agency expects to break its first work for ESPN’s X Games in April after winning a recent review, the shop said.
Martin, an Interpublic Group agency in Richmond, Va., competed against Wieden + Kennedy and incumbent Ground Zero in the review. Billings were not disclosed.
The X Games is an annual winter and summer action-sports competition aired live on ESPN and ABC.
Martin will provide strategic and creative chores for all on- and offline advertising.
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