Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Martin Agency has released a new campaign for Nick at Nite’s The Cosby Show.
The work, which broke earlier this month, heralded the program joining the Nick at Nite lineup. The campaign marks the Richmond, Va., agency’s first multimedia blitz for the cable network.
A 30-second television spot features cutouts of Bill Cosby performing the show’s opening dance se-quence as Cliff Huxtable, interspersed with the line, “Funky sweaters, funny show.”
The spot is airing on network and cable channels in cities including New York, Chicago, Philadelphia, San Francisco, Detroit and Atlanta.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in