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An Internet ‘Motley’ Crew Assigns Its Money Smarts
ATLANTA–The Motley Fool, a well-known personal finance and investment site on the Internet, last week named The Martin Agency of Richmond, Va., to handle all aspects of its advertising and marketing.
Martin was considered along with a short list of undisclosed agencies. Billings were not released. This is the first time the client will work with an advertising agency.
In addition to its Web site, the client has produced four books and recently initiated a nationwide weekend radio show.
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