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ATLANTA The Learning Channel said it is introducing a campaign today from its new ad shop, The Martin Agency, that will promote the cable network’s programs and brand the channel as the destination for educational programs.
The Interpublic Group shop in Richmond, Va., produced 11 new television spots for the campaign. All but one of those commercials was made in 30- and 15-second versions. The remaining ad, dubbed “Anthem,” was made in a 60-second and 30-second version.
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