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Dale Jarrett still won’t race the brown truck.
The high-profile Nascar driver is back in three new UPS television spots by The Martin Agency.
The commercials, which feature fans cajoling Jarrett to drive a UPS van, are the Richmond, Va., shop’s latest take on the popular “Race the truck” campaign. The ads began running earlier this year.
“The positive feedback we’ve received from both veteran race fans as well as newcomers to the sport has fueled this campaign’s enthusiasm,” said Rosemary Windsor, vice president of event sponsorship for the Atlanta-based package delivery service.
The 30-second TV spots, which break in July and August, are tied to Nascar races in Chicago, Loudon, N.H.,
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