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The Martin Agency literally goes outside the box in its new print campaign for the Newspaper Association of America.
Mike Hughes, creative director at the Richmond, Va., shop, tapped Ogilvy & Mather worldwide cd Neil French, TBWA Worldwide chairman, cd Lee Clow and WestWayne chief creative officer Luke Sullivan to craft Martin’s “How to write a newspaper ad” campaign.
“Newspapers are my first love,” said Hughes. “I used to be a reporter, and I’ve never tired of seeing my words on those big newspaper pages.”
The ads, which launched last week, are available to all 2,000NAA member newspapers.
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