Martin Boase

Martin Boase

Martin Boase has always been known as much for his personal elegance and manners as for his taste in ad agencies. At its peak in the late ’80s, Boase Massimi Pollitt set the creative standard in London. Boase aimed to do that in the U.S. as well, stringing together some of the industry’s most distinctive little gems: Ammirati & Puris, Goodby, Berlin & Silverstein and Angotti, Thomas, Hedge. A hostile bid by Paris’ BDDP put an end to Boase’s ambitions, after he sold to white knight Omnicom and became chairman of Omnicom U.K.