The Martin Agency Wants Its MTV, Unlike Mad Dogs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Cable channels TV Land and Nick at Nite have narrowed the review for creative responsibilities on their combined $8-9 million ad account to six shops, according to Rob Pelizzi, vice president of marketing for the MTV Networks units here.
Contenders include The Martin Agency in Richmond, Va.; Foote, Cone & Belding and SpotCo, both of New York, and two other agencies which Pelizzi declined to identify. Also in the running is the incumbent, New York’s Mad Dogs & Englishmen, which is not actively defending the account.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in