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Yamaha TV Spot Follows Companywide Move Toward Branding
LOS ANGELES–Continuing to steer the company’s ad efforts toward general branding, Marshall Advertising & Design helps Yamaha attack the competition with a new $5 million campaign for its all-terrain vehicles.
After using stock footage of bears in last year’s ads, Marshall spent two days in Northern California shooting an actual Kodiak to provide extra drama for this year’s TV spot, which promotes the Kodiak, Big Bear and other Yamaha ATV models.
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