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TRENTON, New Jersey — Candy giant Mars Inc. is going after a growing sector of the U.S. population with a new style of its multicolored favorites: M&Ms made with dulce de leche and marketed only to Hispanics.
The new M&M’s — in which dulce de leche is a sweet Latin American variety of caramel that means candy milk — will be placed in mid-August in stores in San Diego, Los Angeles, Miami, Puerto Rico, San Antonio, and Brownsville, Texas.
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