Mars Reassigns Four Brands

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NEW YORK — A week after firing D’Arcy Masius Benton & Bowles, Mars has reassigned creative duties on its Skittles, Uncle Ben’s, Whiskas and Seeds of Change brands, the client said.

BBDO in New York, a Mars roster shop, is expected to pick up Skittles and TBWA\Chiat\Day in Playa del Rey, Calif., is joining the roster to handle Uncle Ben’s, Whiskas and Seeds of Change, a line of organic foods, said a client representative.

Although Skittles, Uncle Ben’s and Whiskas are global brands, the assignments are for the U.S.



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