MARRIED TO THE WEB | Adweek MARRIED TO THE WEB | Adweek
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MARRIED TO THE WEB

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How involved have people become with the Internet? Much, much too involved.
As part of a survey conducted by Cincinnati agency Northlich Stolley LaWarre and San Francisco researcher Techtel Corp., Internet users were asked how they would describe their relationship with the medium "if the Internet were a person."
Almost 40 percent of the 957 respondents chose "blind date" as the best way to describe the connection they have with the computer network. Another 30 percent, apparently a bit more willing to commit to their digital friend, chose "dating" as their descriptor.
Then the results get a bit spooky, as 7 percent checked "engagement" and another 5 percent opted for "wedding or honeymoon."
For 3 percent, the honeymoon is over. They described their relationship as a "bitter separation or divorce."
--Scott Hume