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NEW YORK Craig Markus, svp, group creative director of McCann Erickson’s youth-oriented group TAG, is being promoted to executive creative director, Markus confirmed.
Markus, 39 has been svp, group cd at TAG in New York since it was formed in May 2003. The unit serves all of McCann’s existing clients, including Microsoft and Bass. He will continue to oversee TAG. He came aboard at McCann in 2000 to work on PowerAde. Prior to that, Markus had been at Deutsch since 1996, working on Tanqueray, Zertec, Snapple and Old Navy.
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