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ATLANTA Markham Unlimited plans to launch a television, print and Internet advertising campaign next month for Dale & Thomas Gourmet Popcorn, the shop said.
The 60-second direct response TV spot will be test marketed on New England stations for six weeks. If the ad elicits a sufficient response, the campaign will expand to other markets that have not been determined yet, said Markham Cronin, founder of the independent Miami shop.
Print ads will run in USA Today and The New York Times.
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