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NEW YORK Dow Jones said it has added recently acquired MarketWatch.com to its Interest-Based Targeting network.
Advertisers can now run behavioral-targeted ad campaigns tied to user activity on all Dow Jones sites, including WSJ.com, Barron’s and MarketWatch. Dow Jones, which uses Revenue Science’s targeting software, offers six IBT areas, including business and personal technology, travel and auto.
Dow Jones paid $520 million for MarketWatch in November 2004, in a bid to broaden the reach of its financial coverage and build its available online ad inventory.
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