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Leo Burnett’s task for new client MarketSoft will involve more than just creating ads for the technology company.
In addition to handling the Boston firm’s $5 million advertising account, the agency’s Technology Group will develop a software product to help clients and agencies better coordinate their marketing efforts.
MarketSoft already sells a suite of marketing management software, called DemandMore, which tracks marketing’s effect on lead generation. Burnett and MarketSoft will work together to adapt the program across more areas of marketing and advertising, said Greg Erman, MarketSoft’s CEO.
“Marketing is the last bastion of business that is yet to be automated,” he said.
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