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LOS ANGELES Marketers seeking a techno-savvy, multi-generational audience in our age of media fragmentation need look no further than the typical American family.
That was the consensus of industry executives at the Family Friendly Programming Forum taking place in Los Angeles this week.
“If you think about the whole dynamic—that children, teens and adults are viewing the same shows and having the same experience—it makes a lot of sense from an advertising point of view as a way to make ad dollars go farther,” said Pat Gentile, North American TV programming manager at Procter & Gamble, one of the forum’s co-chairs.
Because
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