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LOS ANGELES A monorail system that will be partly funded by the sale of “experiential advertising” is set for a January launch in Las Vegas.
The privately funded undertaking, which will glean the remainder of its operational budget from fare box collections, is pursuing advertisers to create “corporate-imaged environments” for its nine trains and seven stations, said Patrick Pharris, president and CEO of Promethean Partners in Las Vegas, which was awarded the advertising sales contract by the Las Vegas Monorail Co.
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