Market Leader Vonage Weighs Its Options

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NEW YORK Still in its infancy, voice-over-Internet protocol (VoIP) telephone service has the potential to replace or at least rival traditional land-line service. And since it can be delivered via broadband and cable, the number of consumer options is growing.

Staying ahead in a rapidly growing market will be a major mission for the winner or winners of category leader Vonage’s $50-75 million marketing-services review, launched last week [Adweek Online, Aug. 5].

Vonage, a privately held company based in Edison, N.J.,



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