Mark Dolliver's Takes: Doing Without

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We hear lots about America’s love affair with the car, but how about its love affair with the refrigerator? As you can see from the chart, which displays a poll conducted for Adweek by Alden & Associates, the refrigerator nearly matches the car when people are asked which of a half-dozen fixtures of modern life they could least do without. Even among men, the fridge ran a strong second to the car (30 percent vs.

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