Maris, West To Battle Big Tobacco

Alliance Wins Mississippi’s $12.5 Mil. Account To Stem Teen Usage
ATLANTA–Several months of preparation paid off last week for Maris, West & Baker, as the agency was named to handle the two-year, $12.5 million ad account of the Partnership for a Healthy Mississippi. The client’s goal is to prevent the use of tobacco products by teens.
The Jackson, Miss.-based agency won the account in an alliance with Crispin Porter & Bogusky (for advertising) in Miami; Porter Novelli (public relations) in Washington, D.C.;