Maris Makes Deadly Comparisons

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Tobacco’s bad for you. Like heroine and cocaine, it’s addictive, expensive and it makes you look stupid. Only problem is, it’s legal.

In a new television spot that broke last week for The Partnership for a Healthy Mississippi, Maris, West & Baker equates the tobacco industry with drug dealers who trade on society’s problems.

“No one argues that tobacco is addictive and deadly,” said Marc Leffler, associate creative director at the Jackson, Miss., shop. “We’re just stating that tobacco is a well-known, well-marketed product.



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