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ATLANTA Shell Energy has introduced its first major advertising campaign since entering the deregulated natural gas market in Georgia, the company said.
The work includes four 30-second television spots that are airing on broadcast network affiliates and cable stations in Georgia, radio spots throughout the state and billboards in the metro Atlanta area. Independent Marion Montgomery in Houston created and produced the campaign.
The campaign features testimonials from real Shell Energy customers in Georgia who sent letters or e-mails to the company complimenting its service.
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