Minneapolis Ad Veteran Joins From CME to Lead New Business
CHICAGO--Periscope Marketing Communications president Greg Kurowski said bringing in Lori Marinucci to focus on new business is the "last piece of the puzzle" in his management structure.
"Lori is a phenomenal talent," Kurowski said. "We're delighted to have her join us to fill a critical role in realizing our new vision and future business goals."
Marinucci, a 15-year ad agency veteran, was named vice president, director of business development at the $80 million Minneapolis shop. She has held positions at crosstown agencies Bozell and Martin/Williams, and most recently was vice president, director of new business at Campbell Mithun Esty.
"I'm really excited about joining an agency that's on the verge of greatness," Marinucci said. "They're somewhat of a well-kept secret, but hopefully not for long."
Marinucci declined to say whether the management shuffles at CME, which sources have said led to the retirement of chief executive Howard Liszt, contributed to her decision to leave the $900 million shop. She did say Periscope's small size was a major attraction. "I'll be able to see the results of my contributions a lot more," she said.
High on Marinucci's priority list is to get the agency better known among marketing consultants. "Since they are managing so many reviews, you need to develop relationships with them," she said.
Marinucci's hire continues Kurowski's commitment to developing the agency's business side. George Creel joined earlier this year as director of account planning and research.
"I'm bringing things in line with where the creative product has been," Kurowski said.
Periscope's accounts include Arctic Cat snowmobiles and all-terrain vehicles, Tigershark personal watercraft, Buffalo Wild Wings restaurants and the Peace Corps. K