Marine Midland Eases Into Review

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Marine Midland Bank this week begins chemistry meetings in its search for an agency to handle its estimated $20 million account.
Eight shops will meet with the Buffalo-based client in the next two weeks: D’Arcy Masius Benton & Bowles, DeVito/ Verdi, M&C Saatchi, Margeotes/Fertitta + Partners, Angotti, Thomas, Hedge and Bates Worldwide, all in New York; Saatchi & Saatchi Business Communications, Rochester, N.Y.; and Wolf Group, Buffalo, N.Y., sources said.
DMB&B handled Marine Midland in the early 1990s; Bates works for other banks owned by HSBC Holdings, Marine Midland’s parent.

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